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Maximizing Government Communications

Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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TBA

General Session Case-Studies Logan West, The Darcy Hotel

8:00am PDT

Registration, Networking & Continental Breakfast Logan West, The Darcy Hotel

8:30am PDT

Chairperson Welcome & Peer Networking Logan West, The Darcy Hotel

9:15am PDT

A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads Logan West, The Darcy HotelKathy Ohlhaber

9:50am PDT

#HelpMe: Learn How Social Media Can Transform Customer Care
Transporation Security Administration Logan West, The Darcy HotelDavid Johnston

10:25am PDT

Morning Refreshments & Networking Break Logan West, The Darcy Hotel

10:40am PDT

4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas Logan West, The Darcy HotelShannah Hayley

11:15am PDT

Learn How to Leverage Cost-Effective Videos to Engage and Inform Your Audiences
MassDOT & Anticipate Media Logan West, The Darcy HotelPaul Antico

11:50am PDT

Lunch on Your Own but Not Alone -- Reservations Have Been Made Logan West, The Darcy Hotel

1:30pm PDT

Interactive Session: Using Digital Channels to Reach a Larger and More Diverse Audience
Granicus Logan West, The Darcy HotelMeghan Jaquier • Naitik Vyas

2:15pm PDT

Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps Logan West, The Darcy HotelJohn Caldwell, Lt. Col

2:50pm PDT

Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration Logan West, The Darcy HotelKristy Lockhart

3:25pm PDT

Afternoon Refreshments & Networking Break Logan West, The Darcy Hotel

3:35pm PDT

How Government Can Create Cutting-Edge, Digital Products: Advice and lessons learned from a DHS digital comms team
U.S. Department of Homeland Security Science and Technology Directorate Logan West, The Darcy HotelJohn Verrico

4:10pm PDT

Beyond the Like - Expand Your Reach with More Impactful, Compelling & Relevant Content
Facebook Logan West, The Darcy HotelAndrew Katz

4:50pm PDT

Takeaways to Kickstart Your Social, Video, and Mobile Strategy When You Return to the Office Logan West, The Darcy HotelKathy Ohlhaber

5:00pm PDT

Close of Training | Thank You For Joining Us Logan West, The Darcy Hotel