Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Interactive Workshop [clear filter]
Tuesday, May 22

8:30am PDT

Workshop A: How to Create Videos That Will Motivate, Inspire, and Drive Change
Anticipate Media

In this informative and hands-on session, you will learn how to create a training film that moves and inspires your audiences by building a project proposal that has all the critical elements to success. We will work through an emotion-first methodology, which science proves enables people to better remember your message.


Participate in an exercise to plan your cinematic training project proposal within a government environment. Learn how to build consensus, follow established laws & policies, satisfy a diverse group of stakeholders, and make a real difference with the finished product.


Following the interactive discussion, you will learn how to:


  1. Assemble the building blocks of your storyboard for your training project: introduction, “movie trailer”, content, emotional call to action, and reflection.
  2. Identify your team members - both contractors and internal personnel who will make the project move from concept to reality.
  3. Build a script that works; one that is rooted in the latest intelligence and sector-wide best practices, and is adaptable if your project’s goals change.
  4. Adapt to limited budgets and resource constraints, in order to best steward taxpayer funds
  5. Tips for addressing key creative pillars: story, cinematography, music/sound, emotion/drama, graphics, diversity, project length, and pacing.
  6. Build an effective communication strategy to ensure a successful launch and socialization of your end product. 
  7. Successfully distribute your work using the best channels to engage your audience.

Paul Antico, Film Producer
Anticipate Media

avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →

Tuesday May 22, 2018 8:30am - 10:30am PDT
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

10:45am PDT

Workshop B: Target and Maximize Your Social Media Audiences, and Measure Your Success

You know your organization’s presence online is critical to raising its visibility and profile, but which platforms should you target, and how should you change your approach for each? What are the pros and cons of adding video, stills, and audio podcasts to your online profile?  How do you write posts and blogs to maximize engagement, and how do you measure success and return on investment?


This 2-hour workshop will explore the diverse opportunities offered by digital and social media, explain how to choose which multi-media and social-media platforms to prioritize for your target audience, and offer experienced advice on headline and blog-writing, handles and sharing, and how to time your post releases.


You will also have the opportunity to discuss where to find, and how to interpret, the data analytics available for each platform – essential in making informed decisions about where, and how much time and human resource, to invest.


You will learn how to:


  • Understand the profiles of the various social media platforms so you can decide which ones to target in your market or field
  • Choose cost-effective strategies for deploying and utilizing video, audio and image production 
  • Write attractive and compelling scripts, headlines and blogs for maximum impact on each platform
  • Utilize storytelling techniques 
  • Market, share and tag your posts for targeted and viral distribution
  • Data-mine, gather and analyze your digital and social media audiences
  • Make choices about future strategies interpreting the data, and calculate the return on investment

Mark McDonald, Coach and Consultant

avatar for Mark McDonald

Mark McDonald

Media Consultant, MarkMcDonald.US
“I am passionate about helping people fulfill their full potential when appearing in a public forum or in media, whether they are making a speech or PowerPoint presentation, answering tough questions about their organization from a journalist,videoing an exclusive story, or making... Read More →

Tuesday May 22, 2018 10:45am - 12:45pm PDT
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

2:15pm PDT

Workshop C: 4 Key Components to Increase Awareness While Driving Local Engagement
JMC Brands

No matter if you are using social media, paying for advertising, or just mailing letters to spread information about your organization there are 4 key components to getting more traction to your advertising.  We will embark on a fun and interactive discovery on how to drive more awareness and get more return for your investment. And best of all we will do it in a way that you will leave the sessions with more information about who you should be talking to, how to talk to them more effectively, and how to keep them engaged with your company, branch, or department.  


After this session you will be able to:


  • Understand what social media is at its core
  • Identify the difference between Owned, Earned, and Paid Content and how to use them
  • Leverage new tactics for communicating with your key audiences
  • Use data to become more effective in your advertising


Roy Browning, President
JMC Brands

avatar for Roy Browning

Roy Browning

President, JMC Brands
Roy is the founder and president of JMC Brands, an advertising company focused on bridging the gap between companies and their ideal clients. Starting in the advertising world 14 years ago, Roy has owned and operated several marketing companies and has worked for one of the largest... Read More →

Tuesday May 22, 2018 2:15pm - 4:15pm PDT
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005