Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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General Session [clear filter]
Wednesday, May 23

9:15am PDT

A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads
What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes.

We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.

In an evolving nation it is more important than ever to understand how to tell your story. A myriad of industries and government organizations will need to effectively tell their story to the new administration in order to successfully advance mission-critical objectives.

Learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:

  • Utilize new, intriguing ways to look at storytelling and “content”
  • Learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging visual content such as videos, infographics and social posts

Kathy Ohlhaber, Director, Digital Content
Association of American Railroads

avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →

Wednesday May 23, 2018 9:15am - 9:50am PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

9:50am PDT

#HelpMe: Learn How Social Media Can Transform Customer Care
Transporation Security Administration

Every day, Transportation Security Administration employees screen nearly two million travelers across the United States. As the number of people traveling increases, the TSA has even more opportunities than ever to interact with citizens.


See first-hand how the TSA has effectively used social media for customer care to help achieve TSA’s mission of protecting the traveling public, inclduing how: 


  • You can change the world of customer service using social media channels
  • To launch a social care effort from scratch
  • A social care program can benefit your customers AND your organization
  • Waffles can teach you everything about social care


David Johnston, Social Media Strategist

Transportation Security Administration

avatar for David Johnston

David Johnston

Social Media Strategist, Transportation Security Administration (TSA)
David L. Johnston is the Social Media Strategist for the Transportation Security Administration where he develops the social media strategies for communicating with the traveling public. He is also the Director of New Media for Speedway Children’s Charities, a non-pro t organization... Read More →

Wednesday May 23, 2018 9:50am - 10:25am PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

10:40am PDT

4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas

Your communication efforts should be comprised of simple news releases and social media posts. However, creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning.


In this session you will learn how to leverage a content communications -- commonly called content marketing -- strategy to connect your organization’s goals to your audience communication and engagement efforts.


Four key techniques will include showing you how to:


  1. Develop a connection between strategy development and execution using strategic


  2. Identify the essential components of a strategic communications plan.

  3. Understand the time and personnel commitments required.

  4. Learn methods for generating and repurposing content.


Shannah Hayley, Director of Communications & Community Outreach

City of Plano, Texas

avatar for Shannah Hayley

Shannah Hayley

Director of Marketing and Community Engagement, City of Plano
Shannah’s pursuit of living life to the fullest has taken her all over the world with various communications-focused jobs, from teaching in Kenya to consulting in the United Kingdom. After moving to North Texas in 1999, she leveraged her background in communications into marketing... Read More →

Wednesday May 23, 2018 10:40am - 11:15am PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

11:15am PDT

Learn How to Leverage Cost-Effective Videos to Engage and Inform Your Audiences
MassDOT & Anticipate Media

In this session, learn how Anticipate Media and the Massachusetts Department of Transportation are collaborating on a series of dramatic, cinematic-style training films with topics ranging from Active Shooter mitigation, to See Something Say Something, to Incident Response. In this overview you will learn about this unique private/public partnership that informs, inspires, and empowers first responders, employees, and members of the traveling public.


Learn tips and techniques to leverage cost-effective video strategies to engage, inspire, and inform your audiences. Discover best practices to help you:

  • Uncover stories within your organzation to share externally
  • Identify brand ambassadors to help spread your video content
  • Recycle and re-use content you've already created in a new visually appealing way


Paul Antico, Film Producer

Anticipate Media

avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →

Wednesday May 23, 2018 11:15am - 11:50am PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

2:15pm PDT

Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps

An all-encompassing digital-first approach was used for the Marine Corps’ latest ad campaign, which launched during NBC's live stream of the Super Bowl. The first teleivsed ad from the Marine Corps in 30 years proved a success.  The expansive supporting content and web experience developed, combined with paid and earned media strategies, resulted in immediately appreciable positive results. 


Discover how the decision was made and what went into creating this all-encompassing digital -first approach, including how to:


  • Achieve remarkable returns on detailed planning and adaptive execution
  • Leverage earned media to maximize the effectiveness of a paid media launch
  • Exploit opportunity; the value of engaged leadership


John Caldwell, Lt. Col, National Director of Marketing and Communication

Marine Corps Recruiting Command

avatar for John Caldwell, Lt. Col

John Caldwell, Lt. Col

National Director of Marketing and Communication, Marine Corps Recruiting Command
Lieutenant Colonel John Caldwell has served 25 years on active duty in the Marine Corps and has extensive experience leading communication organizations.  His service has included operational deployments to Kosovo and Iraq; an overseas assignment in Okinawa, Japan; and multiple stateside... Read More →

Wednesday May 23, 2018 2:15pm - 2:50pm PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

2:50pm PDT

Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration

Learn from General Services Administration best practices for content marketing. See first-hand how the GSA content marketing strategy has helped develop a process to capture leads and grow the subscriber base.


Journey through successful digital media and content strategies, analyze key lessons learned and explore trends in content marketing moving forward, including how to:


  • Build a content marketing strategy
  • Increase your engagement and subscriber base
  • Find the right mix of digital media channels
  • Trends in content marketing that you can apply to your engagement stratey


Kristy Lockhart, Marketing Communications Manager

General Services Administration (GSA)

avatar for Kristy Lockhart

Kristy Lockhart

Marketing Communication Manager, U.S. Government Services Administration (GSA)
Kristy Lockhart serves as Marketing Communications Manager with the National Marketing and Communications Division, part of the General Services Administration (GSA). She currently serves on a transformative team dedicated to marketing automation.  Prior to this she led marketing... Read More →

Wednesday May 23, 2018 2:50pm - 3:25pm PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

3:35pm PDT

How Government Can Create Cutting-Edge, Digital Products: Advice and lessons learned from a DHS digital comms team
U.S. Department of Homeland Security Science and Technology Directorate

Fully leveraging digital communication is extremely important. To effectively engage with today’s audience you need to use all available tools at your disposal. Learn how the Digital Comms Team at the DHS Science and Technology Directorate navigated the complexities of government communication requirements and created an award-winning, engaging interactive digital version of an annual report and other products.


You will learn:


  • How the team designed an interactive website from the ground up highlighting the recent achievements of the directorate
  • How creative writing, video and animation, graphic design, UI design and programming were used to create an engaging experience
  • How the team navigated the requirements of 508 compliance, sensitivity concerns, etc.



John Verrico, Chief of Media Relations

U.S. Department of Homeland Security

Tim Shephard, Creative Lead

U.S. Department of Homeland Security

Jaclyn Cotugno, Art Director

U.S. Department of Homeland Security

Jennifer Schwed, Interactive Designer

U.S. Department of Homeland Security

Colleen Dunn, Writer/Editor

U.S. Department of Homeland Security

avatar for John Verrico

John Verrico

Chief of Media Relations, Science & Technology Directorate, U.S. Department of Homeland Security
High-energy, thought-provoking and humorous trainer and consultant on motivational leadership and communication. John Verrico is the Immediate-Past President of the National Association of Government Communicators, and has more than 37 years of experience as a public affairs... Read More →

Wednesday May 23, 2018 3:35pm - 4:10pm PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

4:10pm PDT

Beyond the Like - Expand Your Reach with More Impactful, Compelling & Relevant Content
As communicators we are asked to create content that is informative, up-to-date, engaging, and visually appealing. Yet, there is never enough time in our jobs, so how do we get the most out of Facebook without compromising elsewhere?

Leave this session with inside tips from Facebook on how to expand your reach with more impactful, compelling & relevant content and visual communications.

Andrew Katz, U.S Politics & Government Outreach

avatar for Andrew Katz

Andrew Katz

U.S. Politics and Government Outreach, Facebook

Wednesday May 23, 2018 4:10pm - 4:50pm PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005