In this informative and hands-on session, you will learn how to create a training film that moves and inspires your audiences by building a project proposal that has all the critical elements to success. We will work through an emotion-first methodology, which science proves enables people to better remember your message.
Participate in an exercise to plan your cinematic training project proposal within a government environment. Learn how to build consensus, follow established laws & policies, satisfy a diverse group of stakeholders, and make a real difference with the finished product.
Following the interactive discussion, you will learn how to:
You know your organization’s presence online is critical to raising its visibility and profile, but which platforms should you target, and how should you change your approach for each? What are the pros and cons of adding video, stills, and audio podcasts to your online profile? How do you write posts and blogs to maximize engagement, and how do you measure success and return on investment?
This 2-hour workshop will explore the diverse opportunities offered by digital and social media, explain how to choose which multi-media and social-media platforms to prioritize for your target audience, and offer experienced advice on headline and blog-writing, handles and sharing, and how to time your post releases.
You will also have the opportunity to discuss where to find, and how to interpret, the data analytics available for each platform – essential in making informed decisions about where, and how much time and human resource, to invest.
You will learn how to:
No matter if you are using social media, paying for advertising, or just mailing letters to spread information about your organization there are 4 key components to getting more traction to your advertising. We will embark on a fun and interactive discovery on how to drive more awareness and get more return for your investment. And best of all we will do it in a way that you will leave the sessions with more information about who you should be talking to, how to talk to them more effectively, and how to keep them engaged with your company, branch, or department.
After this session you will be able to:
Roy Browning, President
Every day, Transportation Security Administration employees screen nearly two million travelers across the United States. As the number of people traveling increases, the TSA has even more opportunities than ever to interact with citizens.
See first-hand how the TSA has effectively used social media for customer care to help achieve TSA’s mission of protecting the traveling public, inclduing how:
David Johnston, Social Media Strategist
Transportation Security Administration
Your communication efforts should be comprised of simple news releases and social media posts. However, creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning.
In this session you will learn how to leverage a content communications -- commonly called content marketing -- strategy to connect your organization’s goals to your audience communication and engagement efforts.
Four key techniques will include showing you how to:
Develop a connection between strategy development and execution using strategic
communication.
Identify the essential components of a strategic communications plan.
Understand the time and personnel commitments required.
Learn methods for generating and repurposing content.
Shannah Hayley, Director of Communications & Community Outreach
City of Plano, Texas
In this session, learn how Anticipate Media and the Massachusetts Department of Transportation are collaborating on a series of dramatic, cinematic-style training films with topics ranging from Active Shooter mitigation, to See Something Say Something, to Incident Response. In this overview you will learn about this unique private/public partnership that informs, inspires, and empowers first responders, employees, and members of the traveling public.
Learn tips and techniques to leverage cost-effective video strategies to engage, inspire, and inform your audiences. Discover best practices to help you:
Paul Antico, Film Producer
Anticipate Media
Each government entity has a unique and important message to get out. However, it can be challenging get the right message to the right people at the right time on the right channel.
During this interactive session, you will assess your current digital communications strategy and learn new ways to effectively get your messages out. Leave this session equipped with the skills to:
Naitik Vyas, Account Executive
Granicus
Meghan Jaquier, Digital Engagement Strategist
Granicus
An all-encompassing digital-first approach was used for the Marine Corps’ latest ad campaign, which launched during NBC's live stream of the Super Bowl. The first teleivsed ad from the Marine Corps in 30 years proved a success. The expansive supporting content and web experience developed, combined with paid and earned media strategies, resulted in immediately appreciable positive results.
Discover how the decision was made and what went into creating this all-encompassing digital -first approach, including how to:
John Caldwell, Lt. Col, National Director of Marketing and Communication
Marine Corps Recruiting Command
Learn from General Services Administration best practices for content marketing. See first-hand how the GSA content marketing strategy has helped develop a process to capture leads and grow the subscriber base.
Journey through successful digital media and content strategies, analyze key lessons learned and explore trends in content marketing moving forward, including how to:
Kristy Lockhart, Marketing Communications Manager
General Services Administration (GSA)
Fully leveraging digital communication is extremely important. To effectively engage with today’s audience you need to use all available tools at your disposal. Learn how the Digital Comms Team at the DHS Science and Technology Directorate navigated the complexities of government communication requirements and created an award-winning, engaging interactive digital version of an annual report and other products.
You will learn:
John Verrico, Chief of Media Relations
Tim Shephard, Creative Lead
U.S. Department of Homeland Security
Jaclyn Cotugno, Art Director
U.S. Department of Homeland Security
Jennifer Schwed, Interactive Designer
U.S. Department of Homeland Security
Colleen Dunn, Writer/Editor
U.S. Department of Homeland Security