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Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Tuesday, May 22
 

TBA

Pre-Training Workshops - Intimate Groups, Hands-On & Interactive - Space is Limited to Maximize Engagement
The workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and find out why the workshops are consistently rated as very valuable time spent!

Tuesday May 22, 2018 TBA
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

8:00am

Registration, Networking & Continental Breakfast
Enjoy complimentary coffee, tea, and breakfast as you meet your workshop leader and fellow attendees.

Tuesday May 22, 2018 8:00am - 8:30am
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

8:30am

Workshop A: How to Create Videos That Will Motivate, Inspire, and Drive Change
Anticipate Media

In this informative and hands-on session, you will learn how to create a training film that moves and inspires your audiences by building a project proposal that has all the critical elements to success. We will work through an emotion-first methodology, which science proves enables people to better remember your message.

 

Participate in an exercise to plan your cinematic training project proposal within a government environment. Learn how to build consensus, follow established laws & policies, satisfy a diverse group of stakeholders, and make a real difference with the finished product.

 

Following the interactive discussion, you will learn how to:

 

  1. Assemble the building blocks of your storyboard for your training project: introduction, “movie trailer”, content, emotional call to action, and reflection.
  2. Identify your team members - both contractors and internal personnel who will make the project move from concept to reality.
  3. Build a script that works; one that is rooted in the latest intelligence and sector-wide best practices, and is adaptable if your project’s goals change.
  4. Adapt to limited budgets and resource constraints, in order to best steward taxpayer funds
  5. Tips for addressing key creative pillars: story, cinematography, music/sound, emotion/drama, graphics, diversity, project length, and pacing.
  6. Build an effective communication strategy to ensure a successful launch and socialization of your end product. 
  7. Successfully distribute your work using the best channels to engage your audience.


Paul Antico, Film Producer
Anticipate Media

Speakers
avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →


Tuesday May 22, 2018 8:30am - 10:30am
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

10:30am

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Tuesday May 22, 2018 10:30am - 10:45am
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

10:45am

Workshop B: Target and Maximize Your Social Media Audiences, and Measure Your Success
MarkMcDonald.US

You know your organization’s presence online is critical to raising its visibility and profile, but which platforms should you target, and how should you change your approach for each? What are the pros and cons of adding video, stills, and audio podcasts to your online profile?  How do you write posts and blogs to maximize engagement, and how do you measure success and return on investment?

 

This 2-hour workshop will explore the diverse opportunities offered by digital and social media, explain how to choose which multi-media and social-media platforms to prioritize for your target audience, and offer experienced advice on headline and blog-writing, handles and sharing, and how to time your post releases.

 

You will also have the opportunity to discuss where to find, and how to interpret, the data analytics available for each platform – essential in making informed decisions about where, and how much time and human resource, to invest.

 

You will learn how to:

 

  • Understand the profiles of the various social media platforms so you can decide which ones to target in your market or field
  • Choose cost-effective strategies for deploying and utilizing video, audio and image production 
  • Write attractive and compelling scripts, headlines and blogs for maximum impact on each platform
  • Utilize storytelling techniques 
  • Market, share and tag your posts for targeted and viral distribution
  • Data-mine, gather and analyze your digital and social media audiences
  • Make choices about future strategies interpreting the data, and calculate the return on investment


Mark McDonald, Coach and Consultant
MarkMcDonald.US

Speakers
avatar for Mark McDonald

Mark McDonald

Media Consultant, MarkMcDonald.US
“I am passionate about helping people fulfill their full potential when appearing in a public forum or in media, whether they are making a speech or PowerPoint presentation, answering tough questions about their organization from a journalist,videoing an exclusive story, or making... Read More →


Tuesday May 22, 2018 10:45am - 12:45pm
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

12:45pm

Lunch on Your Own but Not Alone
Stop by the registration table for a list of local restaurants near by. Feel free to dine with a group or go out on your own.
**Lunch cost is on your own.

Tuesday May 22, 2018 12:45pm - 2:15pm
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

2:15pm

Workshop C: 4 Key Components to Increase Awareness While Driving Local Engagement
JMC Brands

No matter if you are using social media, paying for advertising, or just mailing letters to spread information about your organization there are 4 key components to getting more traction to your advertising.  We will embark on a fun and interactive discovery on how to drive more awareness and get more return for your investment. And best of all we will do it in a way that you will leave the sessions with more information about who you should be talking to, how to talk to them more effectively, and how to keep them engaged with your company, branch, or department.  

 

After this session you will be able to:

 

  • Understand what social media is at its core
  • Identify the difference between Owned, Earned, and Paid Content and how to use them
  • Leverage new tactics for communicating with your key audiences
  • Use data to become more effective in your advertising

 

Roy Browning, President
JMC Brands

Speakers
avatar for Roy Browning

Roy Browning

President, JMC Brands
Roy is the founder and president of JMC Brands, an advertising company focused on bridging the gap between companies and their ideal clients. Starting in the advertising world 14 years ago, Roy has owned and operated several marketing companies and has worked for one of the largest... Read More →


Tuesday May 22, 2018 2:15pm - 4:15pm
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

4:15pm

Close of Workshop Day | Networking & Cocktails
Enjoy complimentary drinks on us as you continue the conversation with your peers.
**Please wear your name badges

Tuesday May 22, 2018 4:15pm - 6:00pm
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

6:30pm

Dinner | Reservations are Booked
Want to keep the conversation going? Join a group of attendees for dinner at a local DC hot spot.
Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.
**Everyone is on their own financially.

Tuesday May 22, 2018 6:30pm - 8:30pm
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005
 
Wednesday, May 23
 

TBA

General Session Case-Studies
Wednesday May 23, 2018 TBA
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

8:00am

Registration, Networking & Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day.
Be sure to join the conversation using #ALI_GovComms over the next few days.

Wednesday May 23, 2018 8:00am - 8:30am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

8:30am

Chairperson Welcome & Peer Networking
Get to know your fellow training attendees in this fun and fast-paced forum. Take this time to learn your fellow peers' biggest digital workplace challenges and a few fun facts!

Wednesday May 23, 2018 8:30am - 9:15am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

9:15am

A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads
What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes.
 

We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.


In an evolving nation it is more important than ever to understand how to tell your story. A myriad of industries and government organizations will need to effectively tell their story to the new administration in order to successfully advance mission-critical objectives.


Learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:


  • Utilize new, intriguing ways to look at storytelling and “content”
  • Learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging visual content such as videos, infographics and social posts
 

Kathy Ohlhaber, Director, Digital Content
Association of American Railroads

Speakers
avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →


Wednesday May 23, 2018 9:15am - 9:50am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

9:50am

#HelpMe: Learn How Social Media Can Transform Customer Care
Transporation Security Administration

Every day, Transportation Security Administration employees screen nearly two million travelers across the United States. As the number of people traveling increases, the TSA has even more opportunities than ever to interact with citizens.

 

See first-hand how the TSA has effectively used social media for customer care to help achieve TSA’s mission of protecting the traveling public, inclduing how: 

 

  • You can change the world of customer service using social media channels
  • To launch a social care effort from scratch
  • A social care program can benefit your customers AND your organization
  • Waffles can teach you everything about social care

 

David Johnston, Social Media Strategist

Transportation Security Administration


Speakers
avatar for David Johnston

David Johnston

Social Media Strategist, Transportation Security Administration (TSA)
David L. Johnston is the Social Media Strategist for the Transportation Security Administration where he develops the social media strategies for communicating with the traveling public. He is also the Director of New Media for Speedway Children’s Charities, a non-pro t organization... Read More →


Wednesday May 23, 2018 9:50am - 10:25am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

10:25am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday May 23, 2018 10:25am - 10:40am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

10:40am

4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas

Your communication efforts should be comprised of simple news releases and social media posts. However, creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning.

 

In this session you will learn how to leverage a content communications -- commonly called content marketing -- strategy to connect your organization’s goals to your audience communication and engagement efforts.

 

Four key techniques will include showing you how to:

 

  1. Develop a connection between strategy development and execution using strategic

    communication.

  2. Identify the essential components of a strategic communications plan.

  3. Understand the time and personnel commitments required.

  4. Learn methods for generating and repurposing content.

 

Shannah Hayley, Director of Communications & Community Outreach

City of Plano, Texas


Speakers
avatar for Shannah Hayley

Shannah Hayley

Director of Marketing and Community Engagement, City of Plano
Shannah’s pursuit of living life to the fullest has taken her all over the world with various communications-focused jobs, from teaching in Kenya to consulting in the United Kingdom. After moving to North Texas in 1999, she leveraged her background in communications into marketing... Read More →


Wednesday May 23, 2018 10:40am - 11:15am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

11:15am

Learn How to Leverage Cost-Effective Videos to Engage and Inform Your Audiences
MassDOT & Anticipate Media

In this session, learn how Anticipate Media and the Massachusetts Department of Transportation are collaborating on a series of dramatic, cinematic-style training films with topics ranging from Active Shooter mitigation, to See Something Say Something, to Incident Response. In this overview you will learn about this unique private/public partnership that informs, inspires, and empowers first responders, employees, and members of the traveling public.

 

Learn tips and techniques to leverage cost-effective video strategies to engage, inspire, and inform your audiences. Discover best practices to help you:


  • Uncover stories within your organzation to share externally
  • Identify brand ambassadors to help spread your video content
  • Recycle and re-use content you've already created in a new visually appealing way

 

Paul Antico, Film Producer

Anticipate Media


Speakers
avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →


Wednesday May 23, 2018 11:15am - 11:50am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

11:50am

Lunch on Your Own but Not Alone -- Reservations Have Been Made
Keep the conversation going! Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday May 23, 2018 11:50am - 1:30pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

1:30pm

Interactive Session: Using Digital Channels to Reach a Larger and More Diverse Audience
Granicus

Each government entity has a unique and important message to get out. However, it can be challenging get the right message to the right people at the right time on the right channel. 

 

During this interactive session, you will assess your current digital communications strategy and learn new ways to effectively get your messages out. Leave this session equipped with the skills to:

 

  • Assess what digital communication platforms and channels are available to you
  • Design mobile and online communication strategies to increase citizen, employee and stakeholder interaction and engagement
  • Create an effective content calendar to help you organize and streamline your digital communications

 

Naitik Vyas, Account Executive

Granicus


Meghan Jaquier, Digital Engagement Strategist

Granicus


Speakers
avatar for Meghan Jaquier

Meghan Jaquier

Digital Engagement Strategist, Granicus
avatar for Naitik Vyas

Naitik Vyas

Account Executive, Granicus


Wednesday May 23, 2018 1:30pm - 2:15pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

2:15pm

Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps

An all-encompassing digital-first approach was used for the Marine Corps’ latest ad campaign, which launched during NBC's live stream of the Super Bowl. The first teleivsed ad from the Marine Corps in 30 years proved a success.  The expansive supporting content and web experience developed, combined with paid and earned media strategies, resulted in immediately appreciable positive results. 

 

Discover how the decision was made and what went into creating this all-encompassing digital -first approach, including how to:

 

  • Achieve remarkable returns on detailed planning and adaptive execution
  • Leverage earned media to maximize the effectiveness of a paid media launch
  • Exploit opportunity; the value of engaged leadership

 

John Caldwell, Lt. Col, National Director of Marketing and Communication

Marine Corps Recruiting Command


Speakers
avatar for John Caldwell, Lt. Col

John Caldwell, Lt. Col

National Director of Marketing and Communication, Marine Corps Recruiting Command
Lieutenant Colonel John Caldwell has served 25 years on active duty in the Marine Corps and has extensive experience leading communication organizations.  His service has included operational deployments to Kosovo and Iraq; an overseas assignment in Okinawa, Japan; and multiple stateside... Read More →


Wednesday May 23, 2018 2:15pm - 2:50pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

2:50pm

Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration

Learn from General Services Administration best practices for content marketing. See first-hand how the GSA content marketing strategy has helped develop a process to capture leads and grow the subscriber base.

 

Journey through successful digital media and content strategies, analyze key lessons learned and explore trends in content marketing moving forward, including how to:

 

  • Build a content marketing strategy
  • Increase your engagement and subscriber base
  • Find the right mix of digital media channels
  • Trends in content marketing that you can apply to your engagement stratey

 

Kristy Lockhart, Marketing Communications Manager

General Services Administration (GSA)


Speakers
avatar for Kristy Lockhart

Kristy Lockhart

Marketing Communication Manager, U.S. Government Services Administration (GSA)
Kristy Lockhart serves as Marketing Communications Manager with the National Marketing and Communications Division, part of the General Services Administration (GSA). She currently serves on a transformative team dedicated to marketing automation.  Prior to this she led marketing... Read More →


Wednesday May 23, 2018 2:50pm - 3:25pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

3:25pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday May 23, 2018 3:25pm - 3:35pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

3:35pm

How Government Can Create Cutting-Edge, Digital Products: Advice and lessons learned from a DHS digital comms team
U.S. Department of Homeland Security Science and Technology Directorate

Fully leveraging digital communication is extremely important. To effectively engage with today’s audience you need to use all available tools at your disposal. Learn how the Digital Comms Team at the DHS Science and Technology Directorate navigated the complexities of government communication requirements and created an award-winning, engaging interactive digital version of an annual report and other products.

 

You will learn:

 

  • How the team designed an interactive website from the ground up highlighting the recent achievements of the directorate
  • How creative writing, video and animation, graphic design, UI design and programming were used to create an engaging experience
  • How the team navigated the requirements of 508 compliance, sensitivity concerns, etc.

 

 

John Verrico, Chief of Media Relations
 

U.S. Department of Homeland Security
 

Tim Shephard, Creative Lead

U.S. Department of Homeland Security

Jaclyn Cotugno, Art Director

U.S. Department of Homeland Security

Jennifer Schwed, Interactive Designer

U.S. Department of Homeland Security

Colleen Dunn, Writer/Editor

U.S. Department of Homeland Security


Speakers
avatar for John Verrico

John Verrico

Chief of Media Relations, Science & Technology Directorate, U.S. Department of Homeland Security
High-energy, thought-provoking and humorous trainer and consultant on motivational leadership and communication. John Verrico is the Immediate-Past President of the National Association of Government Communicators, and has more than 37 years of experience as a public affairs... Read More →


Wednesday May 23, 2018 3:35pm - 4:10pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

4:10pm

Beyond the Like - Expand Your Reach with More Impactful, Compelling & Relevant Content
Facebook
As communicators we are asked to create content that is informative, up-to-date, engaging, and visually appealing. Yet, there is never enough time in our jobs, so how do we get the most out of Facebook without compromising elsewhere?

Leave this session with inside tips from Facebook on how to expand your reach with more impactful, compelling & relevant content and visual communications.


Andrew Katz, U.S Politics & Government Outreach
Facebook

Speakers
avatar for Andrew Katz

Andrew Katz

U.S. Politics and Government Outreach, Facebook


Wednesday May 23, 2018 4:10pm - 4:50pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

4:50pm

Takeaways to Kickstart Your Social, Video, and Mobile Strategy When You Return to the Office
Take this time to digest all that you've learned while participating in this interactive training.
In this wrap-up, organize your thoughts and prepare your next steps as you return to the office.

Speakers
avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →


Wednesday May 23, 2018 4:50pm - 5:00pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

5:00pm

Close of Training | Thank You For Joining Us
Thank you for joining us at ALI's Social, Video & Mobile for Government Communications Conference! Be sure  to check dropbox for presentations and a contact list to keep in touch with your peers. We hope to see you again next year!

Wednesday May 23, 2018 5:00pm - 5:15pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005