Maximizing Government Communications has ended

Create Your Own Event

Maximizing Government Communications

Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
View Pricing, Agenda & Registration Details

Lida Gifford

Lawrence Berkeley National Laboratory
Biosciences Communications Coordinator
Berkeley, CA

biosciences.lbl.gov

I manage the communications of the Biosciences Area at the Lawrence Berkeley National Laboratory. We are interested in engaging a variety of audiences--appropriators, funders, scientists, and the general public--about our research to address challenges in the realms of energy, environment, health, biomanufacturing, and technology development.

8:00am

Registration, Networking & Continental Breakfast Deacon Room, The Darcy Hotel

8:30am

Workshop A: How to Create Videos That Will Motivate, Inspire, and Drive Change
Anticipate Media Deacon Room, The Darcy HotelPaul Antico

10:30am

Morning Stretch Break, Refreshments & Networking Deacon Room, The Darcy Hotel

10:45am

Workshop B: Target and Maximize Your Social Media Audiences, and Measure Your Success
MarkMcDonald.US Deacon Room, The Darcy HotelMark McDonald

12:45pm

Lunch on Your Own but Not Alone Deacon Room, The Darcy Hotel

2:15pm

Workshop C: 4 Key Components to Increase Awareness While Driving Local Engagement
JMC Brands Deacon Room, The Darcy HotelRoy Browning

4:15pm

Close of Workshop Day | Networking & Cocktails Deacon Room, The Darcy Hotel

6:30pm

Dinner | Reservations are Booked Deacon Room, The Darcy Hotel

8:00am

Registration, Networking & Continental Breakfast Logan West, The Darcy Hotel

8:30am

Chairperson Welcome & Peer Networking Logan West, The Darcy Hotel

9:15am

A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads Logan West, The Darcy HotelKathy Ohlhaber

9:50am

#HelpMe: Learn How Social Media Can Transform Customer Care
Transporation Security Administration Logan West, The Darcy HotelDavid Johnston

10:25am

Morning Refreshments & Networking Break Logan West, The Darcy Hotel

10:40am

4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas Logan West, The Darcy HotelShannah Hayley

11:15am

Learn How to Leverage Cost-Effective Videos to Engage and Inform Your Audiences
MassDOT & Anticipate Media Logan West, The Darcy HotelPaul Antico

11:50am

Lunch on Your Own but Not Alone -- Reservations Have Been Made Logan West, The Darcy Hotel

1:30pm

Interactive Session: Using Digital Channels to Reach a Larger and More Diverse Audience
Granicus Logan West, The Darcy HotelMeghan Jaquier • Naitik Vyas

2:15pm

Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps Logan West, The Darcy HotelJohn Caldwell, Lt. Col

2:50pm

Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration Logan West, The Darcy HotelKristy Lockhart

3:25pm

Afternoon Refreshments & Networking Break Logan West, The Darcy Hotel

3:35pm

How Government Can Create Cutting-Edge, Digital Products: Advice and lessons learned from a DHS digital comms team
U.S. Department of Homeland Security Science and Technology Directorate Logan West, The Darcy HotelJohn Verrico

4:10pm

Beyond the Like - Expand Your Reach with More Impactful, Compelling & Relevant Content
Facebook Logan West, The Darcy HotelAndrew Katz

4:50pm

Takeaways to Kickstart Your Social, Video, and Mobile Strategy When You Return to the Office Logan West, The Darcy HotelKathy Ohlhaber

5:00pm

Close of Training | Thank You For Joining Us Logan West, The Darcy Hotel