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Maximizing Government Communications
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Irina Silva
Berkeley Lab
Communications & Outreach Manager
Berkeley, CA
Tuesday
, May 22
8:00am PDT
Registration, Networking & Continental Breakfast
Deacon Room, The Darcy Hotel
8:30am PDT
Workshop A:
How to Create Videos That Will Motivate, Inspire, and Drive Change
Anticipate Media
Deacon Room, The Darcy Hotel
Paul Antico
10:30am PDT
Morning Stretch Break, Refreshments & Networking
Deacon Room, The Darcy Hotel
10:45am PDT
Workshop B:
Target and Maximize Your Social Media Audiences, and Measure Your Success
MarkMcDonald.US
Deacon Room, The Darcy Hotel
Mark McDonald
12:45pm PDT
Lunch on Your Own but Not Alone
Deacon Room, The Darcy Hotel
2:15pm PDT
Workshop C:
4 Key Components to Increase Awareness While Driving Local Engagement
JMC Brands
Deacon Room, The Darcy Hotel
Roy Browning
4:15pm PDT
Close of Workshop Day | Networking & Cocktails
Deacon Room, The Darcy Hotel
6:30pm PDT
Dinner | Reservations are Booked
Deacon Room, The Darcy Hotel
Wednesday
, May 23
8:00am PDT
Registration, Networking & Continental Breakfast
Logan West, The Darcy Hotel
8:30am PDT
Chairperson Welcome & Peer Networking
Logan West, The Darcy Hotel
9:15am PDT
A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads
Logan West, The Darcy Hotel
Kathy Ohlhaber
9:50am PDT
#HelpMe: Learn How Social Media Can Transform Customer Care
Transporation Security Administration
Logan West, The Darcy Hotel
David Johnston
10:25am PDT
Morning Refreshments & Networking Break
Logan West, The Darcy Hotel
10:40am PDT
4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas
Logan West, The Darcy Hotel
Shannah Hayley
11:15am PDT
Learn How to Leverage Cost-Effective Videos to Engage and Inform Your Audiences
MassDOT & Anticipate Media
Logan West, The Darcy Hotel
Paul Antico
11:50am PDT
Lunch on Your Own but Not Alone -- Reservations Have Been Made
Logan West, The Darcy Hotel
1:30pm PDT
Interactive Session:
Using Digital Channels to Reach a Larger and More Diverse Audience
Granicus
Logan West, The Darcy Hotel
Meghan Jaquier • Naitik Vyas
2:15pm PDT
Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps
Logan West, The Darcy Hotel
John Caldwell, Lt. Col
2:50pm PDT
Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration
Logan West, The Darcy Hotel
Kristy Lockhart
3:25pm PDT
Afternoon Refreshments & Networking Break
Logan West, The Darcy Hotel
3:35pm PDT
How Government Can Create Cutting-Edge, Digital Products: Advice and lessons learned from a DHS digital comms team
U.S. Department of Homeland Security Science and Technology Directorate
Logan West, The Darcy Hotel
John Verrico
4:10pm PDT
Beyond the Like - Expand Your Reach with More Impactful, Compelling & Relevant Content
Facebook
Logan West, The Darcy Hotel
Andrew Katz
4:50pm PDT
Takeaways to Kickstart Your Social, Video, and Mobile Strategy When You Return to the Office
Logan West, The Darcy Hotel
Kathy Ohlhaber
5:00pm PDT
Close of Training | Thank You For Joining Us
Logan West, The Darcy Hotel
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Maximizing Government Communications
America/Los Angeles
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Maximizing Government Communications
May 22
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23, 2018
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, May 23
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Deacon Room, The Darcy Hotel
Logan West, The Darcy Hotel
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