Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Wednesday, May 23 • 2:15pm - 2:50pm
Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps

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An all-encompassing digital-first approach was used for the Marine Corps’ latest ad campaign, which launched during NBC's live stream of the Super Bowl. The first teleivsed ad from the Marine Corps in 30 years proved a success.  The expansive supporting content and web experience developed, combined with paid and earned media strategies, resulted in immediately appreciable positive results. 


Discover how the decision was made and what went into creating this all-encompassing digital -first approach, including how to:


  • Achieve remarkable returns on detailed planning and adaptive execution
  • Leverage earned media to maximize the effectiveness of a paid media launch
  • Exploit opportunity; the value of engaged leadership


John Caldwell, Lt. Col, National Director of Marketing and Communication

Marine Corps Recruiting Command

avatar for John Caldwell, Lt. Col

John Caldwell, Lt. Col

National Director of Marketing and Communication, Marine Corps Recruiting Command
Lieutenant Colonel John Caldwell has served 25 years on active duty in the Marine Corps and has extensive experience leading communication organizations.  His service has included operational deployments to Kosovo and Iraq; an overseas assignment in Okinawa, Japan; and multiple stateside... Read More →

Wednesday May 23, 2018 2:15pm - 2:50pm PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

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