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Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Wednesday, May 23 • 2:50pm - 3:25pm
Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration

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Learn from General Services Administration best practices for content marketing. See first-hand how the GSA content marketing strategy has helped develop a process to capture leads and grow the subscriber base.

 

Journey through successful digital media and content strategies, analyze key lessons learned and explore trends in content marketing moving forward, including how to:

 

  • Build a content marketing strategy
  • Increase your engagement and subscriber base
  • Find the right mix of digital media channels
  • Trends in content marketing that you can apply to your engagement stratey

 

Kristy Lockhart, Marketing Communications Manager

General Services Administration (GSA)


Speakers
avatar for Kristy Lockhart

Kristy Lockhart

Marketing Communication Manager, U.S. Government Services Administration (GSA)
Kristy Lockhart serves as Marketing Communications Manager with the National Marketing and Communications Division, part of the General Services Administration (GSA). She currently serves on a transformative team dedicated to marketing automation.  Prior to this she led marketing... Read More →


Wednesday May 23, 2018 2:50pm - 3:25pm
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

Attendees (2)