Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Wednesday, May 23 • 10:40am - 11:15am
4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas

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Your communication efforts should be comprised of simple news releases and social media posts. However, creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning.


In this session you will learn how to leverage a content communications -- commonly called content marketing -- strategy to connect your organization’s goals to your audience communication and engagement efforts.


Four key techniques will include showing you how to:


  1. Develop a connection between strategy development and execution using strategic


  2. Identify the essential components of a strategic communications plan.

  3. Understand the time and personnel commitments required.

  4. Learn methods for generating and repurposing content.


Shannah Hayley, Director of Communications & Community Outreach

City of Plano, Texas

avatar for Shannah Hayley

Shannah Hayley

Director of Marketing and Community Engagement, City of Plano
Shannah’s pursuit of living life to the fullest has taken her all over the world with various communications-focused jobs, from teaching in Kenya to consulting in the United Kingdom. After moving to North Texas in 1999, she leveraged her background in communications into marketing... Read More →

Wednesday May 23, 2018 10:40am - 11:15am PDT
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

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