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Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Wednesday, May 23 • 9:15am - 9:50am
A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads

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What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes.
 

We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.


In an evolving nation it is more important than ever to understand how to tell your story. A myriad of industries and government organizations will need to effectively tell their story to the new administration in order to successfully advance mission-critical objectives.


Learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:


  • Utilize new, intriguing ways to look at storytelling and “content”
  • Learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging visual content such as videos, infographics and social posts
 

Kathy Ohlhaber, Director, Digital Content
Association of American Railroads

Speakers
avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →


Wednesday May 23, 2018 9:15am - 9:50am
Logan West, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

Attendees (2)