Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Tuesday, May 22 • 2:15pm - 4:15pm
Workshop C: 4 Key Components to Increase Awareness While Driving Local Engagement
JMC Brands

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No matter if you are using social media, paying for advertising, or just mailing letters to spread information about your organization there are 4 key components to getting more traction to your advertising.  We will embark on a fun and interactive discovery on how to drive more awareness and get more return for your investment. And best of all we will do it in a way that you will leave the sessions with more information about who you should be talking to, how to talk to them more effectively, and how to keep them engaged with your company, branch, or department.  


After this session you will be able to:


  • Understand what social media is at its core
  • Identify the difference between Owned, Earned, and Paid Content and how to use them
  • Leverage new tactics for communicating with your key audiences
  • Use data to become more effective in your advertising


Roy Browning, President
JMC Brands

avatar for Roy Browning

Roy Browning

President, JMC Brands
Roy is the founder and president of JMC Brands, an advertising company focused on bridging the gap between companies and their ideal clients. Starting in the advertising world 14 years ago, Roy has owned and operated several marketing companies and has worked for one of the largest... Read More →

Tuesday May 22, 2018 2:15pm - 4:15pm PDT
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

Attendees (2)