Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Tuesday, May 22 • 10:45am - 12:45pm
Workshop B: Target and Maximize Your Social Media Audiences, and Measure Your Success

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You know your organization’s presence online is critical to raising its visibility and profile, but which platforms should you target, and how should you change your approach for each? What are the pros and cons of adding video, stills, and audio podcasts to your online profile?  How do you write posts and blogs to maximize engagement, and how do you measure success and return on investment?


This 2-hour workshop will explore the diverse opportunities offered by digital and social media, explain how to choose which multi-media and social-media platforms to prioritize for your target audience, and offer experienced advice on headline and blog-writing, handles and sharing, and how to time your post releases.


You will also have the opportunity to discuss where to find, and how to interpret, the data analytics available for each platform – essential in making informed decisions about where, and how much time and human resource, to invest.


You will learn how to:


  • Understand the profiles of the various social media platforms so you can decide which ones to target in your market or field
  • Choose cost-effective strategies for deploying and utilizing video, audio and image production 
  • Write attractive and compelling scripts, headlines and blogs for maximum impact on each platform
  • Utilize storytelling techniques 
  • Market, share and tag your posts for targeted and viral distribution
  • Data-mine, gather and analyze your digital and social media audiences
  • Make choices about future strategies interpreting the data, and calculate the return on investment

Mark McDonald, Coach and Consultant

avatar for Mark McDonald

Mark McDonald

Media Consultant, MarkMcDonald.US
“I am passionate about helping people fulfill their full potential when appearing in a public forum or in media, whether they are making a speech or PowerPoint presentation, answering tough questions about their organization from a journalist,videoing an exclusive story, or making... Read More →

Tuesday May 22, 2018 10:45am - 12:45pm PDT
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

Attendees (2)