Maximizing Government Communications has ended
Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Tuesday, May 22 • 8:30am - 10:30am
Workshop A: How to Create Videos That Will Motivate, Inspire, and Drive Change
Anticipate Media

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In this informative and hands-on session, you will learn how to create a training film that moves and inspires your audiences by building a project proposal that has all the critical elements to success. We will work through an emotion-first methodology, which science proves enables people to better remember your message.


Participate in an exercise to plan your cinematic training project proposal within a government environment. Learn how to build consensus, follow established laws & policies, satisfy a diverse group of stakeholders, and make a real difference with the finished product.


Following the interactive discussion, you will learn how to:


  1. Assemble the building blocks of your storyboard for your training project: introduction, “movie trailer”, content, emotional call to action, and reflection.
  2. Identify your team members - both contractors and internal personnel who will make the project move from concept to reality.
  3. Build a script that works; one that is rooted in the latest intelligence and sector-wide best practices, and is adaptable if your project’s goals change.
  4. Adapt to limited budgets and resource constraints, in order to best steward taxpayer funds
  5. Tips for addressing key creative pillars: story, cinematography, music/sound, emotion/drama, graphics, diversity, project length, and pacing.
  6. Build an effective communication strategy to ensure a successful launch and socialization of your end product. 
  7. Successfully distribute your work using the best channels to engage your audience.

Paul Antico, Film Producer
Anticipate Media

avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →

Tuesday May 22, 2018 8:30am - 10:30am PDT
Deacon Room, The Darcy Hotel 1515 Rhode Island Ave NW, Washington, D.C. 20005

Attendees (2)