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Maximizing Government Communications

Maximizing Government Communications: How to Use Social, Video and Mobile to Enhance Citizen Engagement and Achieve Mission-Critical Results
May 22 & 23, 2018 | DC
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Logan West, The Darcy Hotel

TBA • General Session Case-Studies
8:00am • Registration, Networking & Continental Breakfast
8:30am • Chairperson Welcome & Peer Networking
9:15am • A New Perspective to Using Storytelling and Video Content to Influence Your Audience to Change Behaviors & Take Action
The Association of American Railroads
9:50am • #HelpMe: Learn How Social Media Can Transform Customer Care
Transporation Security Administration
10:25am • Morning Refreshments & Networking Break
10:40am • 4 Techniques to Building and Managing a Traditional & Digital Content Communication Strategy
City of Plano, Texas
11:15am • Learn How to Leverage Cost-Effective Videos to Engage and Inform Your Audiences
MassDOT & Anticipate Media
11:50am • Lunch on Your Own but Not Alone -- Reservations Have Been Made
1:30pm • Interactive Session: Using Digital Channels to Reach a Larger and More Diverse Audience
Granicus
2:15pm • Assuming Risk and Exceeding Expectations - A Dynamic Marketing and Communication Approach to a Digital-First Super Bowl Ad Launch
United States Marine Corps
2:50pm • Content Marketing Strategies and Trends to Inform, Engage, and Inspire Audiences
General Services Administration
3:25pm • Afternoon Refreshments & Networking Break
3:35pm • How Government Can Create Cutting-Edge, Digital Products: Advice and lessons learned from a DHS digital comms team
U.S. Department of Homeland Security Science and Technology Directorate
4:10pm • Beyond the Like - Expand Your Reach with More Impactful, Compelling & Relevant Content
Facebook
4:50pm • Takeaways to Kickstart Your Social, Video, and Mobile Strategy When You Return to the Office
5:00pm • Close of Training | Thank You For Joining Us